Your references aren't the idea. They're the ingredients.

Breakdown extracts what makes them work and turns those principles into three original concepts built for your brief.

A literal capture of the Breakdown Canvas: Apocalypse Now is analyzed into transferable attributes, combined with a Sonos brief and format, and developed into the Urban Valkyrie concept, treatment, and moodboard.

Breakdown pulls apart why a reference works, lets you wire only what matters into the brief, then builds three concept directions you can present and produce.

Open the CanvasSee a finished breakdown