Pricing
The analysis is free.
The concepting partner costs $29/month.The concepting
partner
costs $29/month.
Start with a reference. Keep the entire chain of thought in one canvas.
You know what's good. You have the references. What you don't have is a system that turns one into the other — a way to extract the mechanism from work that moved you and use it in your own.
Scans are free — any format, full structural analysis, 10/day. Three lifetime adaptations to prove the loop. Unlimited for $29/month. Rate locks permanently.
Everything you need to test the framework. Drop references directly into the Canvas and keep their structural analysis attached to the work.
- —Scans — any format, 10/day
- —Full structural analysis — mechanism, beats, principles
- —Mechanism verdict on every scan
- —Specificity Test — the question that defines the product
- —Reference analysis inside the Canvas
- —3 lifetime concept-generation sessions
- —Saved local canvas
Rate locks permanently
Unlimited Canvas access. No rate limits. Your references, brief, recipe, concepts, treatment, moodboard, and exports stay together as one piece of work. Every new feature that ships is included at this rate, forever.
- —Unlimited concept development in the Canvas
- —No rate limits — scan as much as you want, no 10/day cap
- —Saved canvases — every input and output in one place
- —Full structural analysis — mechanism, beats, principles
- —Structural beat analysis + transferable principles
- —Brief, format, recipe, concepts, treatment, and moodboard
- —Presentation-ready exports
- —Every new feature as it ships
Before
Reference folders you never open. Prompts from a blank slate. The gap between what inspires you and what you ship. A brief that says "make us another one of those" — and no vocabulary to say why the first one worked.
After
One visible chain from reference to finished direction. Concepts grounded in principles you chose, with the provenance still attached. The inputs got real — and the work followed.
Homegrown
Built by one creative director who needed it. No growth team, no ROAS dashboard, no done-for-you workflow factory. $29/month because that's what it costs to run — not what a board needs to see on a quarterly chart.
That's as complicated as the business model gets.
The Guarantee
"Scan a piece of work you genuinely admire. If the breakdown doesn't surface at least one structural insight you hadn't previously articulated — something specific about how it's built — we refund your first month. No questions."
This is the product's entire bet. Either the analysis earns your trust in the first scan, or it doesn't. We'd rather lose the $29 than have you keep a subscription to something that isn't worth it.
Not Ready Yet?
We get it. Another tool promising to change your creative process. You've heard it.
Get the Weekly Breakdown instead — one finished methodology chain in your inbox every week. See the work before you commit.
“Either the analysis earns your trust in the first scan, or it doesn't.”
Questions
What does Breakdown actually extract from a piece of work?
The mechanism — the single core creative decision that makes the work function. Structural beats — the architecture of how it moves and lands. Transferable principles — what you can apply elsewhere. And a Specificity Test: swap the creator with a direct competitor. Does the mechanism survive? That's the most useful question in the analysis.
What formats can Breakdown analyze?
Any URL (YouTube, direct mp3/mp4, web images, most social links), uploaded files (image, video, audio up to 50MB), and raw text (copy, scripts, poetry, manifestos). If it was made by a human and another human felt it, we can read it.
What does "founding" mean — and does my rate actually lock?
Breakdown is in active development. Founding members get $29/month locked permanently — including everything that ships after today. You're not buying what exists now. You're buying in on the framework. When standard pricing launches — whatever it is — you stay at $29.
What's the guarantee?
Scan a piece of work you genuinely admire. If the breakdown doesn't surface at least one structural insight you hadn't previously articulated — something specific about how it's built — we refund your first month. No questions. No "actually we mean store credit." You get your $29 back. We'd rather lose the sale than charge you for something that didn't earn its place.
Can't I just use ChatGPT for this?
You can — and you should. Paste a piece you admire into ChatGPT and ask it to analyze the craft. You'll get a thoughtful essay. In Breakdown, the analysis becomes part of a living canvas: references branch into attributes, mechanisms connect to the recipe, and every concept stays attached to its provenance. The chat answer is one-time. The canvas keeps building.
Can I cancel anytime?
Yes. No contracts. Cancel anytime from your Stripe billing portal — your card isn't charged again. Your saved canvases remain exportable before you go.
How Breakdown Compares
| Tool | What It Does | What You Get |
|---|---|---|
| Performance Analytics tools | Measure after the fact · CTR, ROAS, conversion rates | They tell you what performed. They never tell you why it mattered — or how to make the next one better. |
| Prompt-to-Ad generators | Generate from training data · surface-level variations | Concept variants that all feel like the same thing — because they are. Trained on output, not craft. |
| Cloning tools | Clone winning ads in your category · surface mimicry | Surfaces what already performed inside the algorithm. Can't tell you why the original worked — can't help you make something new. |
| Voice cloning tools | Mimic your surface style · tone without craft understanding | Clones the output. Doesn't understand the thinking behind it. You get copies. You don't get better. |
| Breakdown | Analyze + connect · one visual concept canvas | Drop in work that moved you. See its attributes branch out. Connect the mechanisms that matter and build from principles, not prompts. |