Pricing
Three full breakdowns — every format, full CRS scoring, no restrictions. If it earns your trust, become a Founding Member.
Three full breakdowns. Every format — URL, file, audio, video, text. Full CRS scoring. No card required.
- —3 scans — any format, full power
- —Full Creative Resonance Score on all axes
- —Structural beat analysis + principles
- —Methodology Card library (3 cards)
- —Adaptation Studio (generate concepts)
- —Projects + briefs workspace
- —Unlimited library
- —Shareable cards
Rate locks permanently
Increases to $79/mo after founding period closes
Unlimited scans + Adaptation Studio. Generate concepts from your library — grounded in craft principles you extracted, not random AI output. Plus the methodology guarantee.
- —Adaptation Studio — generate concepts from your reference library (this is the paid unlock)
- —Unlimited scans — URL, file, image, video, audio, text
- —Full Methodology Card library — no limit
- —Creative Resonance Score across all four craft axes
- —Structural beat analysis + transferable principles
- —Projects + briefs workspace
- —Shareable public cards
- —Every new feature as it ships
5 seats included
For creative teams that want a shared methodology library and collaborative adaptation workflow.
- —Everything in Founding Member
- —5 team seats included
- —Shared team library — cards visible across seats
- —Team briefs + collaborative projects workspace
- —Priority support
The Methodology Guarantee
"Scan a piece of work you genuinely admire. If the breakdown doesn't surface at least one structural insight you hadn't previously articulated — something specific about how it's built — we refund your first month. No questions."
This is the product's entire bet. Either the analysis earns your trust in the first scan, or it doesn't. We'd rather lose the $49 than have you keep a subscription to something that isn't worth it.
"Either the analysis earns your trust in the first scan, or it doesn't."
Questions
What is the Creative Resonance Score?
CRS scores creative work across four craft axes — Originality, Emotional Specificity, Formal Mastery, and Durability — weighted into a composite 1–10. It's a structural craft assessment, not a performance prediction. No CTR. No ROAS. Just the work.
What formats can Breakdown analyze?
Any URL (YouTube, direct mp3/mp4, web images, most social links), uploaded files (image, video, audio up to 50MB), and raw text (copy, scripts, poetry, manifestos). If it's creative work, Breakdown can read it.
What does "Founding Member" mean?
Breakdown is in active development. Founding members get the current rate locked in permanently — including everything that ships after launch. You're not buying what exists now. You're buying in on the framework.
What's the methodology guarantee?
Scan a piece of work you genuinely admire. If the breakdown doesn't surface at least one structural insight you hadn't previously articulated — something specific about how it's built — we refund your first month. No questions.
Can't I just use ChatGPT for this?
You can — and you should try it first. Paste a piece you admire into ChatGPT and ask it to analyze the craft. You'll get a thoughtful response. Then come back and scan the same piece in Breakdown. ChatGPT gives you an essay. Breakdown gives you a scored, structured, referenceable methodology card that lives in a permanent library you can adapt from. The ChatGPT response disappears into chat history. Your Breakdown library compounds.
Can I cancel anytime?
Yes. No contracts. Cancel anytime from your Stripe billing portal — your card isn't charged again. The cards you've built stay yours — you can export them before you go.
How Breakdown Compares
| Tool | What It Does | What You Get |
|---|---|---|
| ChatGPT | One-off analysis | Essay that disappears. No library. No concept generation. |
| Performance Analytics | Tracks CTR, ROAS, conversion | Distribution metrics, not craft insights or creative generation |
| Prompt-to-Ad Tools | Generate from training data | Generic concepts, not grounded in your reference study |
| Breakdown | Analyze + Adapt | Build scored library, then generate concepts grounded in principles you extracted |